Management Team
The management team supports the CEO in the daily management of the company’s operations. The CEO is responsible for the supervision and control of the company’s day-to-day operations in accordance with the Finnish Companies Act and authorisations and guidelines issued by the Board of Directors.
David Rönnberg
Chief Executive Officer
Born 1977
David Rönnberg has acted as company’s Chief Executive Officer since 2017. Mr. Rönnberg is also the Chairman of the Board of Online Brands Nordic (publ) and a board member in Rönnberg Consulting AB. Previously Mr. Rönnberg has acted as a CEO for INDISKA, Internetstores Nordic and Bringwell. Mr. Rönnberg holds a Master’s degree in Finance from Stockholm University.
Robert Berglund
Chief Financial Officer
Born 1977
Robert Berglund has acted as Musti Group’s Chief Financial Officer since 2024. Previously, Mr. Berglund has acted as the Chief Financial Officer for Reima in 2021–2024, as the Chief Financial Officer for Musti Group in 2017–2021, and as the Chief Financial Officer for Orthex Group in 2014–2017. Mr. Berglund holds a Master’s degree in Economics (major in Accounting) from Hanken School of Economics and he has passed the authorised public accountant exam.
Share ownership: 0 shares (1 July 2024)
Sami Tanner
Head of Strategy
Born 1981
Sami Tanner has acted has acted on the management team as the Musti Group’s Program Director from 2016 – 2018, and as Head of Strategy since 2018. Mr. Tanner is also the CEO and owner of Tanner Advisory. Previously Mr. Tanner has acted as a management consultant at Bain & Company. Mr. Tanner holds a Master’s degree in Economics (major in finance) from Helsinki School of Economics and a CEMS Master’s degree in International Management from HEC Paris/Helsinki School of Economics.
Share ownership: 0 shares (2 February 2024)
Daniel Pettersson
Head of Sweden and Finland
Born 1977
Daniel Pettersson has acted as Musti Group’s Country Director, Sweden since 2018 and heading the Finland operations since 2022. Previously Mr. Pettersson has acted as Regional Manager for Coop CBS AB, Apoteket AB and Preem AB. Mr. Pettersson holds a Bachelor’s degree in Industrial Economics from University of Gävle.
Share ownership: 0 shares (2 February 2024)
Erik Ringen Skjærstad
Head of Norway and new markets
Born 1974
Erik Ringen Skjærstad has acted as Musti Group’s Country Director, Norway since 2016. Mr. Ringen Skjærstad is also a Board member of Musti Norge AS. Previously Mr. Ringen Skjærstad has acted as a partner in RetailX AS and as the Managing Partner of RetailWorks AS. Mr. Ringen Skjærstad holds a Bachelor’s degree in Organisation Psychology from University of Oslo.
Share ownership: 0 shares (5 February 2024)
Annamaija Hujala
Head of Pureplay
Born 1969
Annamaija Hujala has acted as the CEO of Peten Koiratarvike since the beginning of 2021, prior to which she acted as the marketing manager from 2012-2020. Previously Ms. Hujala has held several positions in sales and marketing at Henkel Norden Oy and Schwarzkopf Professional Oy, with the titles of Key Account Manager and Nordic Brand Manager. Ms. Hujala holds a Master’s degree in Philosophy (marketing, management, English philology, and educational science) from Jyväskylä University.
Share ownership: 0 shares (1.4.2022)
Ellinor Persdotter Nilsson
Chief Commercial Officer
Born 1979
Ellinor Persdotter Nilsson has acted as Musti Group’s Chief Commercial Officer since 2018. Previously Ms. Nilsson has held several different positions at ICA Group, the latest being Business Area Manager. Nilsson also acts as a member of the Board in Geia Foods and Oriola Corporation. Ms. Nilsson holds a Master’s degree in Economics from University of Växjö.
Share ownership: 0 shares (2 February 2024)
Pamela Nelimarkka
Chief Operating Officer
Born 1982
Pamela Nelimarkka has acted as Musti Group’s Chief Operating Officer since 2022. Previously Miss Nelimarkka has acted as Sales Operations Director at Reima Europe. Before this, Miss Nelimarkka held several different positions at Fazer and Huhtamaki, the latest being Head of Sales & Operations Planning and Logistics. Miss Nelimarkka holds a Master of Business Administration degree from the University of Cumbria (major in leadership and sustainability).
Share ownership: 0 shares (9 September 2022)
Nanna Martin-Löf
Head of Human Resources
Born 1977
Nanna Martin-Löf has acted as Musti Group’s Head of Human Resources since 2018. Previously Ms. Martin-Löf has acted as the HR Manager at Arken Zoo and in two different positions at Tieto Corporation, the latest being Head of HR Operations and Manager Compensation & Benefits Scandinavia. Before this, Ms. Martin-Löf held several different positions at Elekta AB, the latest being Director, Global Human Resources & Compensation. Ms. Martin-Löf holds a Bachelor’s degree in Personnel, Work and Organisation as well as a degree in selected Law studies from University of Stockholm.
Share ownership: 0 shares (2 February 2024)
Malin Nygren
Chief Customer Officer
Born 1974
Malin Nygren has acted as Musti Group’s Chief Customer Officer since 2019. Previously Ms. Nygren has, inter alia, held two different positions at SAS Scandinavian Airlines, the latest being the Head of Global Customer Development and Analytics. Mrs. Nygren also acts as a Board member of Tree of Brands AB and Beauty Factory. Ms. Nygren holds a Master’s degree in Business and Economics from Stockholm University, as well as in Computer Science from Stockholm University (joint education between Stockholm University and the KTH Royal Institute of Technology, with Stockholm University as the responsible institution).
Share ownership: 0 shares (2 February 2024)
